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Argue what you will about Starbucks taking over the world. I’m probably not going to argue.  In fact, normally I’d even join you. I experienced the joy of working at a Starbucks on the Upper West Side when I first moved to New York and I’ll be the first to rant about the evils of allowing already self-absorbed morons the to abuse hourly workers in the name of uniqueness.  The number of times I was told something rude by an Upper West Side mommy back from the gym but somehow wearing fur… Ohhhh you wanted your drink with a pint of my blood?  Let me just open a vein.  Coming right up.

However, I found something worth writing about on my recent trip to London: nearly free wireless. I think I’m in love. Here is a brief recap of how it works. Hopefully this truly beautiful gift will remain intact for ever and ever.

After leaving Starbucks for my first office job, I continued to frequent my old store as a loyal customer. For those who want to buy me a cup of coffee, I drink a grande americano with room for milk. Please wait till you come to NYC before you buy me one (no mail please). Anyway, I eventually signed up for the Starbucks rewards card. This lovely piece of plastic provided a 10% discount and ensured my on-going loyalty. This card was replaced recently by another but I still carry it with me and I’m registered online. Now for the magic – Starbucks introduced a program of free wireless via AT&T when you have an active card (used in the last month) that has a balance. What makes this even more incredible is that this service is provided in the UK too!  I get free wireless at all Starbucks in London via BTOpenZone. This is huge!  In a country (the UK) where wireless is crazy expensive, I get free access on nearly ever corner.

And yet, I do have a few questions… I buy an americano every time I connect. This has to be a great revenue creator for Starbucks, but why did I have to figure this out on my own??? Why didn’t someone let me in on the secret?  Moreover, why does this only happen at Starbucks? Obviously, I’ll spend less money at other coffee chains if they don’t offer the same service.

Anyway, I’ve said enough. Fellow American travelers to Britain, please take advantage of this lovely treat from the espresso behemoth. We want this to be successful so it catches on!

Internet access should be free. This is a great step. Well done Starbucks!

~ab