You were right.  It took me nearly a year, I swore up and down that my Flickr account was the bees knees, I wrote articles and explanations of how to use Flickr’s advanced tool set, and I ruined perfectly good cocktail party conversations, berating all services that did not stack up to my personal choice.

A year has gone by and now, like a dope, I have to reverse my position.  Why?  Because Picasa just changed the game, and I can no longer ignore the beautiful integration between Picasa and all my other apps.  Before I start into the details, this isn’t to say that Flickr is a bad service – it’s just no longer for me (yes I’m trying to save face – but let’s not write off Flickr entirely… there are too many devotees).

Without any more ado, here are the top 4 reasons I’ve decided to change over.

1. I can host 80GB of files for $20 a year.

This was the clincher, so in a way, it’s normal that it be my number 1  reason.  Suddenly, Flickr and Picasa are essentially evenly priced.  Before this week, buying the required space for all my photos, and future photos, was simply exorbitantly expensive.  My last defense crumbled, which allowed me to acknowledge the next 3 points…

2. Integration

In Flickr, when I wanted to send a photo to someone, there were three options – 1. I had already done this before and saved the email address. 2. I had to go into my email and find the email address before hitting send back in Flickr.  3.  I could just copy the link and ignore the email functions because my address book wasn’t available.

In Picasa, I just click the share button below and poof – my contacts are available from Gmail.

As you can see from the picture, it even looks like a Gmail message.  This is what makes the integration between these tools so powerful.  You don’t have to learn anything new.

This doesn’t end with email.  There is integration with other Google products too.

For example, you can specify the site of the photo on a Google Map, exactly like you did when you were looking for takeout last night.

If your camera (or cell phone camera) can geotag to your photos (a longitude and latitude value), these will appear in the familiar Google Maps interface, just to the right of you photos.  This makes sorting photos by destination a very pleasant task.

As far as integration goes, using Picasa if you already use Gmail for contacts and email will save you a ton of time.  If you don’t use Gmail, you might not be better off…

3. Ease of use

Gmail caught on because it was easy and fast.   When I started evangelizing, often I heard “but I already have an email program” and “I just don’t get it”.  These same people are nearly all Gmail users now.  I have to believe that the snappy response time for searches and other tasks makes a serious difference.  I won’t rant and rave about how Picasa takes things to a new level – in most ways it doesn’t.  However, it does benefit from the same value created by Gmail and other Google products – a simple interface.

4. All the same features (or at least the ones I use)

Finally, it’s worth emphasizing that this is not a baby version of the other popular photos sites.  There are some serious features involved.  Hardcore photographers will be asking, where are the camera related details for each picture?  Where are the ISO settings?  Where are the exposure details?  Well these are all available (if you hit more info), but are hidden to make the screen less cramped and to provide a better viewing space for your work.

Other fancy pants features exist too:  We’ve mentioned geotagging above.  There is also facial recognition, allowing you to tag your friends photos (using their integrated contact information from your Gmail).  In addition, there are collaborative albums, fans, commenting, full tagging features, video capabilities, email upload, and mobile access…

In conclusion

Yes I was wrong, dear wife, but I’m working to fix it.  This probably won’t be my last change of heart in the technology department.  You do deserve credit for seeing most of this right from day one.  Nice work.  Feel like writing for JAA?

~ab